UPSU
STUDENT APP

UPSU APP
ADVERTISERS PACK

The University of Plymouth Students’ Union are always keen to push their marketing to the next level, which leads to some very exciting projects. We were asked to create a sales leaflet to promote their new app to potential advertisers who would benefit the their 24,000 strong student audience.

 

Using print advertising to promote a digital platform is a really interesting challenge. We wanted to integrate the print and digital mediums as seamlessly as possible and spark the imagination of the reader. To achieve this we utilised the familiar form factor of the iPhone, taking inspiration from the everyday smartphone user experience. Statistics and key facts were an integral part of this project, which needed to be displayed in an engaging manner that was easy to digest. To accomplish this we designed bold, energetic infographics that jump out of the page capturing the attention of the reader. The end result was a wonderfully tactile piece of print with rounded corners that potential clients just couldn’t put down after that all important meeting.

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HELLO@METAGRAPHICS.CO.UK

© 2018 METAGRAPHICS - ALL RIGHTS RESERVED

UPSU
STUDENT
 APP

UPSU APP
ADVERTISERS PACK

The University of Plymouth Students’ Union are always keen to push their marketing to the next level, which leads to some very exciting projects. We were asked to create a sales leaflet to promote their new app to potential advertisers who would benefit the their 24,000 strong student audience.

 

Using print advertising to promote a digital platform is a really interesting challenge. We wanted to integrate the print and digital mediums as seamlessly as possible and spark the imagination of the reader. To achieve this we utilised the familiar form factor of the iPhone, taking inspiration from the everyday smartphone user experience. Statistics and key facts were an integral part of this project, which needed to be displayed in an engaging manner that was easy to digest. To accomplish this we designed bold, energetic infographics that jump out of the page capturing the attention of the reader. The end result was a wonderfully tactile piece of print with rounded corners that potential clients just couldn’t put down after that all important meeting.

HELLO@METAGRAPHICS.CO.UK

© 2018 METAGRAPHICS
ALL RIGHTS RESERVED